11 Tips on How to Create a Successful Facebook Event

Using Facebook Events can boost attendance to your event.

Using Facebook to promote your upcoming stage play or musical is a good choice but why not create a Facebook event to get it in front of more people.

The Facebook’s Events page is one of the most effective tools to promote and boost attendance to your production.

When done effectively, an event can create a buzz around your theater and upcoming show and lead to plenty of genuine social media engagement to help obtain the visibility you are looking for.

In this post, you will see ways on how you can get the most out of a Facebook Event and get people to attend.

1. Create a Public Event

The first thing you must ensure when creating your Facebook event is making it a Public Event. Do not choose private event or your event cannot be shared, others cannot invite their friends to it or others will not be able to search for it.  Then select who is hosting the event, is it your personal profile or is it one of your Facebook pages that you manage.

2. Use an Eye-Catching Event Photo

Facebook Event photos should compel people to want to find out more. That means your photos should be eye-catching and relevant. The purpose of your event should be clear from the photo.

3. Name Your Event

Your Facebook Event should have an official name. Make sure that the name is going to tell your fans what your event is all about.  Make it fun but simple but most likely it’s the title of your show.

4. Select Your Location

When creating Facebook Events you can put an exact location for where it will take place. You can enter in the address or the name of the venue.

5. Start and End Time

This will help people plan ahead for your event whether it runs for several days or for several hours on one day.

6. Write a Description

The description is where you will give important details about your event such as pricing, special guest, other information, etc.  You can also include compelling copywriting to boost the attendance. Include a written call to action too.

7. Use Keywords

This section allows you to enter a few keywords to help optimize your event. Start typing relevant keywords and Facebook will give you suggestions.

8. Who Can Post to Your Event Wall

You will have the option to allow everyone to post or a host must approve the post.  Let people post to your event wall. It will create more excitement about the people going to it. If someone asks a question be sure to give them an answer. It is a great opportunity to engage with your audience.

9. Pin a Post To Your Wall

You can pin posts to the top of your Facebook Event wall, so it gets priority over all other posts. You can use it to display updates, a countdown or a list of other important information.

10. Run a Facebook Ad

Getting people to find out about your event can be a struggle so why not boost it or create a Facebook Ad for your event. The extra reach can earn more attendees and also build your Facebook following.

11. Create a Sense of Urgency

People will be much more likely to attend your event if they feel like they’ll miss out if they wait. You can add a sense of urgency by selling limited tickets, setting a RSVP deadline or offering an early bird special.

Have you used a Facebook Event yet?

The next time you have an opportunity to promote your event try creating a Facebook Event for it. Use these tactics to get set up and promote it like a pro!

Leave me a comment if this blog helped you or reach out to me if you have a question. I’d love to hear from you to help you dramatically grow your audience.

Break a leg, blow a kiss & take a bow!