How to Create An Effective Facebook Event
To Promote Community Theatre Shows
Facebook events are the perfect way to get your Community Theatre audiences’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. This means your potential audience is kept up to date about your community theatre shows and the best part is – it’s free!
But it’s not just about creating great Facebook events. You have to know how to plan, coordinate and spread awareness of your show through this tool.
Make sure Facebook Events is part of your overall Community Theatre Marketing and Promotions Plan. You can see where a Facebook Event fits into the plan by getting your free Community Theatre Promo Roadmap and scheduling template here if you haven’t already received it.
In this post, you’ll find 12 ways on how your Community Theatre can get the most out of Facebook Events and actually get people to attend your shows.
I’ve created a Checklist on How to Create An Effective Facebook Event to Promote Community Theatre Shows for you to download.
You can use it as you create a compelling Facebook Event. The success of your event is tied to the strength of planning it out and having some elements ready ahead of time specifically the Facebook Event image.
So let’s get started with creating a Facebook Event for your Community Theatre show.
One thing to note before you create a Facebook Event – create your event using your theatre Facebook page. If you use your personal profile to create an event it is set up differently and the very first thing you need to choose is Create Public Event. If your Facebook Event is created as a private event you cannot change it after and you will have to start all over.
If you create a Facebook Event in your Facebook Page it is automatically a Public Event.
1. Create and Name Your Event
First, you want to go to your Community Theatre’s Facebook Page and create the event on that page not under your personal profile.
Your Facebook event should have an official name. Probably the title of the show you are staging is the best name you can give. Unless it’s another promotional event for your theatre like a fundraiser or a gala event.
2. Write a Clear & Thorough Description
Your description is where you’ll give important details for your event such as show synopsis, ticket price, show dates, how to buy tickets, etc. You can also include compelling copywriting to boost attendance.
3. Use Facebook Recognized Venues
When you’re creating Facebook Events, you can put an exact location for where it will take place. You have the option of entering an address, or you can enter the name of a venue on Facebook. Start typing the name of the venue, and Facebook will auto-complete it with suggestions.
4. Use an Eye-Catching Event Photo
Facebook Event photos should compel people to want to find out more. That means your photos should be eye-catching and relevant. If your event is promoting your current show, use an image your graphic designer has created specifically to fit the Facebook Event image size based on the show poster. You want to keep the show branding the same as all the other images for the show. If your theatre is promoting another type of event, again this image should be based on the branding for that event or on the event poster.
If you’re trying to figure out the Facebook Event image dimensions it’s 1920 x 1080 pixels.
5. Use Keywords for Tags
Optimize your Facebook Event by including relevant keywords in your tags section. Don’t limit yourself to just branded keywords. For instance, for you show you could use the word ‘theatre’ as a tag. Although Facebook most likely spells is ‘theater’. Start typing relevant keywords and Facebook will give you suggestions.
6. Let People Post on the Event Wall
When you’re creating a public event, you have the option to only allow hosts to post on the event’s wall. In most cases, you should leave this unchecked.
The more active your theatre event looks, the more excited people are going to be about it. It’s difficult to spark conversation when people aren’t allowed to post on the event page.
Making the wall public also allows you to answer questions. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.
Be active. Whether it’s a question or general comment, reply to each post. Invite your co-hosts to answer questions as well to create a sense of community.
7. Pin a Post to Your Event Wall
You can pin posts to the top of your Facebook Events wall, so it gets priority over everything else.
You can use your pinned post to display updates for the event, start a countdown or list other important information.
In order to pin a Facebook post, just click on the arrow at the top of a post you published on the event wall and select “Pin Post.”
8. Set a Start and End Date and Times
This tip will help people plan ahead, and also keep you organized. Start date and time is required for Facebook Events, but setting an end time is optional.
When creating your start and end dates and times Facebook allows you to do this for multiple dates. This is optimal as it allows you to show all your performance dates and times.
9. Tickets to Your Show
Let your audience know where they can get tickets. You have the option of entering a URL to your ticket page on your website or a link to another web page where they can purchase tickets. Make it easy for your potential audience to buy tickets right now.
10. Run Facebook Ads
Getting people to find out about your event can be a struggle. Most community theatres start with their inner circle and hope those people share with their networks, friends and family and so forth.
Instead of playing the waiting game, get proactive by running Facebook Ads to promote your event. You can boost your events just like you would with a post.
Boosting an event allows you to promote it to people who may be interested in attending, but aren’t aware of your theatre or show. The extra reach can earn you more attendees and also build your Facebook following.
You can also create a Facebook Ad in Ads Manager and link to your Facebook Event. This is probably the way to go if you want to advertise on social media.
11. Promote the Event Outside of Facebook
Like we said before, you’re going to want to spread the love across multiple social media networks, like Twitter, Instagram, etc. So why limit your promotional efforts to Facebook? Spread the word about your event across all of your social media channels, your website and even offline. Your Facebook Events page will serve as the information hub where people can learn more about your theatre and your upcoming show, where they can get specifics like show dates, ticket prices, and a link to buy tickets.
12. Create a Sense of Urgency
In order to get people extremely excited about your event and show, create a sense of urgency. People will be much quicker to attend or accept your invitation if they feel like they’ll miss out if they wait.
You can create a sense of urgency by limiting the number of available tickets, setting an RSVP date or offering an early bird special.
Are You Using Facebook Events Yet?
The next time your theatre company has a show or event, head to Facebook Events to promote it. It’s easy to invite people to your theatre event on Facebook. Once it’s done you can start to promote it. Facebook Events can take some of the work of spreading the word about your event off your hands. It’s simple and it quickly expands your reach, and the best part is – it’s free!