Dramatically Grow Your Audience


I love theatre but I have to admit I have a thing for community theatre and it’s volunteers. The camaraderie, the commitment and people pulling together to create a little bit of magic for your community is special and it helps our communities thrive. But what if you don’t have any theatre experience or your group doesn’t have anyone to train you how to market your play or musical. Where do you turn to in order to find an easy solution to your questions? These 3 tips will help you promote your play online.

Do you feel anxious about your marketing plan for your upcoming production? Are you concerned about selling enough tickets to make a profit or just break even? If you’ve asked yourself any of these questions then let me assure you that you are in the right place to get answers.

I’ve put together 3 elements that you must have to promote your show online.

Basically, you want to be visible online to get more eyeballs on your production and grab people’s attention and hopefully at some point get them to buy tickets for your show.

1. Website

Your website needs to be an up-to-date design that is pleasing to your patrons and easy to navigate, mobile friendly and must be able to purchase tickets to your show online.

Ensure you include your website address in your marketing materials. Once your audience is paying attention they will want to go to your website to see show information, ticket information and purchase tickets online. Make it so easy for them so that they feel compelled to buy while on your website.

2. Blog

The next way to get your message out about your show is to write a blog based on that particular show. Now, I know what you’re thinking…I don’t have time for that. Let me reassure you that it doesn’t have to be that time-consuming. It can be a weekly update on the status of your production, from rehearsals, or set construction, wardrobe, props, lighting, sound, production meetings, etc. Maybe a well-written newsletter to pique their interest and keep them engaged. Also, don’t forget photos. People love to see photos and people in photos.

 3. Social Media

Having a Facebook page for your theatre group is ideal for creating a following and a must have. Now, remember all those great photos you took from rehearsals, set construction and production teams, – guess what – you can use them to create intriguing and engaging posts on your Facebook page. Ensure that cast, crew and friends share share share to with their friends and family in their newsfeeds.

Don’t re-create the wheel. Cross-promote using the same material or give it a quick-re-write to keep it fresh.  Or if you feel daring, try using video to post on your Facebook page.

These 3 basic elements are definite must-haves. This is a good place to start to see better results in your marketing, finding new patrons or keeping loyal fans engaged. Once you feel comfortable with this you can find other ways to interact with your community to spread the word about your upcoming stage play or musical.

Leave me a comment if this blog helped you or reach out to me if you have a question. I’d love to hear from you to help you dramatically grow your audience.

Break legs, everyone!