Are you integrating your online marketing efforts with your social media and your website?

Let’s talk about how to integrate your social media and your website. A dynamic duo that makes up a crucial component of the online brand of your theatre company.

Making your website a social experience is a key to creating a welcoming, informative and collaborative environment with your online visitors.

If you already have a website then you should consider social media to be part of your integrated marketing plan to help drive traffic to your website.

If you are only using social media, you should strongly consider creating a website to further your online presence.

Your website is the centre of your online presence, the place where your customers go to get the full picture of your theatre and everything you offer.

All your other marketing efforts like social media, traditional advertising, blogs, posters, billboards, flyers, postcards, podcasts, email, etc. should be sending your customers to your website to learn more about your theatre, your shows, to find ticket information, or to engage potential theatregoers and hopefully lead them to buy tickets or a subscription.

So how do you integrate your social media and website?

Remember that both are vital and necessary components in today’s world. They should complement each other and work together seamlessly. Here are some tips:

  • Add social media icons to your website pages that link to your social media sites to help make it easier for people to connect with you.
  • If you use social media to update your customers, try to also integrate those posts or feeds directly on your website.
  • Blogs or podcasts are an effective way to engage with your customers on your website by sharing them to your social media platforms and get feedback. This is a great way to get content to post to your social media accounts to gain more exposure.

The most effective way to do business online is to have a website and social media presence that work together. And having a blog or video or podcast as a third element takes it one step further to spread your message and build relationships with your audience. But creating this integration takes time and it can be challenging for small community theatres to learn how these online platforms work together.

It can be a daunting task of getting your online presence up and running. Sometimes small theatres create their social media accounts first as a stand-in for a website.

In the meantime register your domain name and have it point to your social media page until you can build your website. You can build it over time and then release it to the public when you have a few pages completed. Remember you can always add a new page at any time to expand on your products and services.

Creating an online strategy can help you plan and prioritize how to get your digital marketing ambitions to become a reality.

I’ve created a cheat sheet for you to use as you walk through your social media and website to ensure you are fully optimized.

There are a lot of social media sites to consider so pick one to focus on and learn it well. Using Facebook for small theatres is likely the best social media platform to start with. Once you feel comfortable with it you can move on to create your next account.

Social media is meant to be a marketing tool and every community theatre needs a website. It’s possible to build your own simple website but having a high-quality website will ensure that you are found and discovered online with search engine optimization, SEO.

Creating a website can be time-consuming and comes with a learning curve so if time and management are a concern for you, having someone build your website doesn’t have to cost a fortune either.  Look for someone in your community that may be willing to volunteer their services to create and maintain your website.

If you want to get a greater social following and ultimately you want more people to link back to your website, then it’s vitally important to include sharing buttons on every piece of content you release. If the sharing icon is visible, people will be more willing to forward the content to others that may be interested in your theatre and shows.

It’s a simple and effective way of making the relationship between the two platforms of your marketing efforts be more reciprocal and integrated.

Are you integrating your online marketing efforts with your social media and your website?

Take the next step to integrate your online marketing efforts to dramatically grow your audience.